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Zebrano
Background

Established e trader in the garden furniture market under a different brand. The company wanted to offer a new product range which moved away from their previous traditional range into a much more contemporary offering. The new range was not only new to the company but also to market itself. Independent small company with a network of contacts both in the Far East where the product was manufactured but also in UK distribution. This meant that everything was in place apart from a route to market.

Challenges

The challenge was how could we introduce this new contemporary product range to the existing traditional customer base. It was decided that we would design an entirely new brand. The challenge then became creating a new perfect customer avatar so that we could research and understand where the new customer moved online. A new website was needed and most importantly in the e commerce world, we needed to find the right keywords to match our new customers to the product range.

Process

As always our process is led by data. We use software such as Semrush and ahref to analyse traffic for keywords and phrases. Crucial in this process is establishing search intent. We need to be sure that the intent of any given customer’s search query matches our products otherwise we risk high bounce rates and ultimately poor sales. So even if we did reach the top of the search engine results we may not make any sales! Having established the correct keywords to target we built the new site.

We built the site with technical onpage SEO in mind, so made sure Site Structure, Crawlability, Internal linking, External linking, Site Speed, Site Security, Duplicate Content, Indexability, Redirects, Schema etc etc, were all in place and targeting the correct key phrases.

Outcomes

In the first year after launching the new brand and website, online traffic, along with sales took off. The website was awarded a commendation at the Online Retail Awards and then the next year went on to win the Online Retail Awards. With blue chip competition like John Lewis and Marks and Spencer this was quite an achievement. We continued to build high quality inbound links using our Google safe, outreach methods and this in turn build authority to the site. Zebrano went on to dominate their marketplace online and ranked number 1 on Google year after year until being bought out by a competitor.

Client Testimonials​

“ ”
YoYo team is definitely the best technical SEO agency in the market. They are very attentive to small details and always by your side to help you maximise your SEO results. Totally recommend YoYo without any doubts. If you need a team of experts to handle the implementation of your SEO strategy, these are the people for you!
“ ”
YoYo’s team of SEO experts have a broad knowledge of local SEO and they’re passionate about getting local business owners at the top of Google search results. They have helped many small online & offline businesses get ahead of the competition in their region and understand how to approach their audience, who is searching for them online.
“ ”
The great results and progress we have accomplished from our collaboration with YoYo has exceeded our expectations. The team is great and their services are exceptional. We have made substantial progress as a business and managed to skyrocket our online visibility thanks to teaming up with YoYo.
“ ”
YoYo team is definitely the best technical SEO agency in the market. They are very attentive to small details and always by your side to help you maximise your SEO results. Totally recommend YoYo without any doubts. If you need a team of experts to handle the implementation of your SEO strategy, these are the people for you!
“ ”
YoYo’s team of SEO experts have a broad knowledge of local SEO and they’re passionate about getting local business owners at the top of Google search results. They have helped many small online & offline businesses get ahead of the competition in their region and understand how to approach their audience, who is searching for them online.
“ ”
The great results and progress we have accomplished from our collaboration with YoYo has exceeded our expectations. The team is great and their services are exceptional. We have made substantial progress as a business and managed to skyrocket our online visibility thanks to teaming up with YoYo.
Zebrano Case Study

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