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White Stores
Background

White Stores is the home of outdoor living. For over 15 years they have been at the forefront of the garden furniture industry, bringing exclusive and innovative designs to customers as well as top level customer service. W​ ith six stores around the South East of England they also have a substantial bricks and mortar presence. White Stores are passionate about customer service. Many years ago they spotted a gap in the market for a customer service led approach to retailing. This has led them to manufacture their own designs so as to control quality and so that they can offer long guarantees. It also means that their customer service department is second to none.

Challenges

Our biggest challenge to begin with was the size of the website. It wasn’t so much that they sold thousands of products, which they do, but more that the site consisted of tens of thousands of pages. A lot of these pages were not customer facing pages but in terms of what Google could see it was difficult to see the wood for the trees. The business was thriving in store as well as online via excellent PPC campaigns but the organic SEO had been overlooked. This was where we came in.

Process

The process is always the same. Onsite optimisation, off site optimisation, build site authority. We go about this in a systematic and most importantly data led fashion.

Technical Audit​ – Site Structure, Crawl Insights, Internal linking, External linking, Site Speed, Site Security, Duplicate Content, Indexability, Redirects, Schema etc etc.

Onpage Optimisation​ – We use tools such as Page Optimiser Pro and Cora to fine tune on page issues to maximise visibility.

Off Page Optimisation​ – Google safe link building – Citation building -Reputation management – GMB optimisation.

Outcomes

We have seen some amazing results with White Stores. Organic sessions went up by 250% year on year. That’s a staggering three and a half times as many customers browsing the site than did so the previous year. This massive increase in online presence was also seen in revenue with just over a tripling in sales revenue. Tripling sales in one year of SEO. The power of SEO is hard to disagree with when you can transform online visibility like that on the bottom line.

Client Testimonials​

“ ”
YoYo team is definitely the best technical SEO agency in the market. They are very attentive to small details and always by your side to help you maximise your SEO results. Totally recommend YoYo without any doubts. If you need a team of experts to handle the implementation of your SEO strategy, these are the people for you!
“ ”
YoYo’s team of SEO experts have a broad knowledge of local SEO and they’re passionate about getting local business owners at the top of Google search results. They have helped many small online & offline businesses get ahead of the competition in their region and understand how to approach their audience, who is searching for them online.
“ ”
The great results and progress we have accomplished from our collaboration with YoYo has exceeded our expectations. The team is great and their services are exceptional. We have made substantial progress as a business and managed to skyrocket our online visibility thanks to teaming up with YoYo.
“ ”
YoYo team is definitely the best technical SEO agency in the market. They are very attentive to small details and always by your side to help you maximise your SEO results. Totally recommend YoYo without any doubts. If you need a team of experts to handle the implementation of your SEO strategy, these are the people for you!
“ ”
YoYo’s team of SEO experts have a broad knowledge of local SEO and they’re passionate about getting local business owners at the top of Google search results. They have helped many small online & offline businesses get ahead of the competition in their region and understand how to approach their audience, who is searching for them online.
“ ”
The great results and progress we have accomplished from our collaboration with YoYo has exceeded our expectations. The team is great and their services are exceptional. We have made substantial progress as a business and managed to skyrocket our online visibility thanks to teaming up with YoYo.
WhiteStores Case Study

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